Marketing: Study Guide

The textbook reflects the current state of knowledge in the field of marketing management. It covers the features of the structure of marketing activities and the marketing mix. It presents the procedure for consumer market segmentation. Methods of distribution and product promotion are described. The system of marketing research and the stages of the product life cycle are examined. Particular attention is paid to issues of analyzing the competitive environment and indicators for assessing the competitiveness of enterprises. The contents of the textbook "Marketing" comply with the Federal State Educational Standards for Secondary Vocational Education. For students of technical schools, colleges, lyceums, and participants in continuing education courses.